Search Engine Optimization

So how do you make your website the most fit and active member of your company? How do you keep your only non-paid sales person, who is ready and available 24/7, easy to find by customers? In a study by Nielsen/Net Ratings, “92% of the online population visit a search engine, portal, or community site every month”. Can you afford for your internet salespersona.k.a. your website, not to be found?

Search engine optimization (SEO) and search engine marketing (SEM) will assure that you are found. It was referred to as "… the ultimate cost-effective, online guerrilla-marketing tactic that generally has the highest ROI of any type of Internet marketing" by Marketing Sherpa. And, Advancing Internet Marketing (AIM) offers a wide array of search engine optimization (SEO), linking strategy, and search engine marketing (SEM) services, from right here on Delmarva. Together, we will choose the right mix for your business. Always working to your speed and budget, our services include:

Discovery Process – Understand your competitive advantages, objectives, industry trends and products. To uncover “sweet spots” and new markets for your products, further delving with our Niche Discovery™ process can grow your business exponentially.

Site Architecture Analysis – Advise if your current website is structured to allow search engines to find you.

Keyword Research and Recommendations – Identify the most relevant keyword search phrases based on information shared during the Discovery Process.

Keyword Ranking – Establish a baseline before SEO or SEM services, and then tracking keyword search phrases going forward.

Competitor Analysis – Analyze your rival’s websites and make recommendations for your site accordingly.

Tracking, Traffic Analysis, and Reporting  – Install true client side tracking (what we call real tracking), provide a written report and explain what the data means on a monthly or quarterly basis, and make recommendations on how to continuously improve your SEO and SEM efforts, and grow your business.

Manual Search Engine Submissions – Submit your website to search engines and/or relevant industry directories so they know to visit your site regularly.

We’re here to guide and support you from start to finish - on your budget, as fast or as slow as required, from right here on Delmarva. So please, give us a call - (410) 901-9095 or reach us here. No Operators are standing by…just us; we’re waiting to hear from you. We’ll be glad to talk with you about search engine optimization and search engine marketing and how they will grow sales and increase your bottom line.