Form Follows Function.
We are not a believer in the approach that, "I
have a website and an email address. That's all I need."
We do believe, "Pretty is as pretty does." ........Are we dating ourselves?
But, that doesn't mean you can't have an attractive site which is a good 24/7 salesperson. It's the right combination of photos and words, just like in a magazine, that make the site attractive to the user and the search engines
.Although "Before" is more colorful, "After" opens up the site. The logo and photo of the facility on the water looks 20% larger,and pop off the page, despite the fact that the photo is the same in both instances. Search engine optimized text surrounds the photo and brings in new prospects under new search terms.

Two catalogs...one useful, one annoying. The current catalog is generating enough inquiries that other programs have been cut back. The rep travels less, spends less, and gets more time off. Currently generating multiple inquiries per day.